Firm Profile Section 1 of 7

Your privacy

Thank you for taking part in this research. Your responses will be used by Newbery Advisory for research on AI adoption in law and accountancy firms, and aggregated insights will be shared publicly in the final report. The survey doesn't require your name or your firm's name, and this page sets no cookies or tracking. At the very end, you will have the optional choice to provide your email address if you wish to receive the final report — this is not required to participate.

Independent Research · Law & Accountancy · UK · 2026

The Law & Accountancy
AI Study 2026

This study explores how law and accountancy firms in the UK with approximately 20–250 employees are approaching AI — what tools they are using, how widely those tools are being adopted, and where the real barriers lie. It's conducted by Newbery Advisory and isn't funded or sponsored by any technology vendor. Individual firm data will not be published or shared.

Time~10 minutes
Sections7
PrivacyNo name or firm needed
ReportHeadline findings early 2027 · Full report Q1 2027
Section 1 of 7

Your Firm

1.1   Which best describes your firm?
1.2   Where is your firm primarily based?
1.3   How many people work in your firm in total?
1.4   Which best describes your firm's primary practice focus or service line?
Law firms
Accountancy firms
Other
1.5   What is your role?
1.6   Is your firm independently owned, or part of a wider group?
Please answer all questions before continuing.
Section 2 of 7

AI at Your Firm Today

2.1   Which AI tools does your firm currently use?
Select all that apply
General purpose
Legal-specific
Accountancy-specific
Other
2.2   Roughly what proportion of your client-facing professionals — those doing chargeable client work — use AI tools at least weekly as part of their normal working practice?
2.3   Where has AI had the most tangible impact in your firm so far?
Select up to two
Client work
Firm operations
2.4   Who is primarily using AI in your firm at the moment?
Please answer all questions before continuing.
Section 3 of 7

Adoption Reality

3.1   Which statement best describes where your firm is on its AI adoption journey?
3.2   What has had the most positive impact on AI adoption in your firm?
Select up to two
3.3   What is the single biggest barrier to getting more value from AI right now?
3.4   Is there a named individual accountable for AI adoption at your firm?
Please answer all questions before continuing.
Section 4 of 7

Governance and Risk

4.1   Does your firm have a formal AI use policy?
4.2   Does your firm maintain an approved tools list — a defined set of AI tools staff are permitted to use in client work?
4.3   When AI is used in client work, what is your firm's approach to disclosure?
4.4   How aware is your firm's leadership of the rules and regulator guidance on AI that apply to your firm (for example from the SRA, ICAEW, ICO, or the EU AI Act for EU work)?
Please answer all questions before continuing.
Section 5 of 7

People and Capability

5.1   How would you describe your firm's approach to AI training and capability development?
5.2   How confident are you that your people have the capability to use AI effectively and safely in their roles?
5.3   How actively are managers and senior professionals supporting AI adoption in their teams?
5.4   Have you specifically asked your people how they feel about AI adoption, beyond their training or capability?
Please answer all questions before continuing.
Section 6 of 7

Value and Measurement

6.1   Is your firm currently tracking the impact of AI in any formal way?
6.2   Where are you seeing the clearest return from AI investment so far?
Select up to two
6.3   Has AI affected your firm's approach to pricing?
Please answer all questions before continuing.
Section 7 of 7

Future Outlook and Participation

7.1   In the next 12 months, what is your firm's highest priority in relation to AI?
7.2   Compared to today, how do you expect your firm's AI investment to change over the next 12 months?
7.3   As part of this research, we are conducting 20–25 structured interviews of 30–45 minutes. Interview participants receive early access to the findings before general release. Would you be willing to take part?
7.4   Would you like a copy of the published report, and an invitation to our private findings briefing (online, early 2027)?
Please answer the required questions (7.1–7.4) before submitting.
Please add your email so we can send what you've asked for.
Please check your email address.
Something went wrong submitting your response. Please try again or email gareth@newberyadvisory.com

Thank you.

Your responses have been received and will contribute to a clearer picture of how law and accountancy firms across the UK are really adopting AI.

Participants will be among the first to receive the findings — a headline summary in early 2027 and the full report in the first quarter of 2027.

Questions? Contact gareth@newberyadvisory.com
newberyadvisory.com